By analyzing and optimizing key consumer insights along the customer journey any online business will be successful. When you focus on customer experience and the full sales cycle – crating a process that is effortless, or more realistically one that eliminates as many barriers to entry as possible – then the likelihood of losing those customers along that consumer journey diminishes as well. Ultimately the design, marketing and sales within any business should all coordinate in this process to create a path of least resistance to the sale, conversion or goal of your online business.